Upcoming Events

Make & Mingle with University College

Open Hours start Aug. 19
Monday through Wednesday from 12-3pm 
Shift Retail Lab | 1235 W Broad Street

Curious about what the new University College is all about?
Join us at Shift Retail Lab for hands-on activities, casual convos, and a fun way to meet other students and staff. No RSVP needed—just drop in when you can!

Two people setting up a shelf at Shift Retail Lab, on Broad Street, while other people sit through out the space working in different ways.

Prototyping Workshop with Shift Magazine

Sept. 2, 1 - 2 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States

Help Us Create the Next Edition of the Shift Magazine! In this session, you’ll practice sketching, storyboarding, and low-fidelity building as we co-create concepts for the 4th edition of Shift Magazine. Along the way, you’ll discover how prototyping can help you test ideas sooner, gather useful input, and make better design decisions.

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Design Thinking with Cael Parker

Sept. 22, 12 - 1:30 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States

Design Thinking for Your Career, Community, and Beyond! Join us for a hands-on workshop open to VCU students, professionals, and community changemakers. In a world that’s constantly evolving, skills like empathy, collaboration, and adaptability matter more than ever.

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Feedback Friday

Sept. 26, 4 - 6 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States

Feedback Friday is a dynamic round table where your voice shapes the future of student entrepreneurship. Bring your curiosity, questions, and your vote for people’s choice award! From ready-to-buy items to concepts in need of refinement, Shift is where ideas evolve with real-world feedback. Open to all!

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Feedback Friday

Oct. 17, 4 - 6 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States

Feedback Friday is a dynamic round table where your voice shapes the future of student entrepreneurship. Bring your curiosity, questions, and your vote for people’s choice award! From ready-to-buy items to concepts in need of refinement, Shift is where ideas evolve with real-world feedback. Open to all!

REGISTER

Demo Day at Feedback Friday

Nov. 14, 4 - 7 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States

VCU Demo Days is a bi-annual pitch competition held each fall and spring semester at Shift Retail Lab's Feedback Friday events. Participants have the opportunity to deliver investor-style pitches and compete for seed funding and support. All friends, family, and community members are welcome to attend and cheer on the pitches. Following the pitches, everyone is invited to stay for an awards ceremony and networking session.

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